Content & SEO tool

UTM Builder

Build Google Analytics campaign URLs with source, medium, campaign, term, and content tags. Parse existing links, keep extra query parameters, and copy a clean tracking URL in the browser.

Status

Ready

Build checks

UTM tags

Filled parameters

Length

119

Final URL characters

Private by defaultParse existing URLsPresets for ads and email

Presets

Start from a common campaign

Campaign fields

Destination and UTM tags

Website URL

Campaign sourceutm_sourceCampaign mediumutm_mediumCampaign nameutm_campaign

Campaign termutm_term · optionalCampaign contentutm_content · optional

Extra query parametersOne name=value pair per line. Do not repeat utm_ keys here.

Lowercase tagsReplace spaces with _

Parse

Edit an existing campaign URL

Result

Tracking URL

Ready

https://mtkits.com/utm-builder?utm_source=newsletter&utm_medium=email&utm_campaign=weekly_digest&utm_content=header_cta

Ready to build a campaign URL.

Parameter	Value
utm_source	newsletter
utm_medium	email
utm_campaign	weekly_digest
utm_content	header_cta

Campaign checks

Destination

The destination uses HTTPS and can be tagged cleanly.

Source

Campaign source is set.

Medium

Campaign medium is set.

Campaign

Campaign name is set.

Length

119 characters. The tracking URL is in a practical range.

GuideTag a campaign URL in three steps3 steps

Enter the destination

Paste the landing page URL you want people to open. Existing non-UTM query parameters stay in place.

Tag the campaign

Add source, medium, and campaign name. Use a preset for email, ads, social, affiliate, or QR links, then fill term and content when you need extra detail.

Copy the tracking URL

Review the checks, copy the final URL, or parse an existing campaign link to edit it without rebuilding from scratch.

More toolsRelated tools

UTM Builder Guide

Learn what each UTM parameter means and how to keep campaign names consistent.

SERP Preview Tool

Preview the search snippet for the landing page before you share the campaign URL.

URL Encoder / Decoder

Encode or decode query strings when a campaign URL needs extra escaping.

FAQFrequently asked questions

Which UTM parameters are required?

utm_source, utm_medium, and utm_campaign are the three values analytics tools expect. utm_term and utm_content are optional and useful for keywords or creative variants.

Does this tool send my URLs anywhere?

No. Building, parsing, and copying campaign URLs happens locally in your browser.

Will existing query parameters be kept?

Yes. Non-UTM query parameters and URL fragments stay on the destination. Existing utm_ values are replaced by the fields you enter.

Should UTM values be lowercase?

Yes, when you can. Analytics tools treat Email and email as different sources. The lowercase option keeps tags consistent.

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